Overview
Equity Vantage’s marketing team specializes in implementing strategic and innovative marketing programs to obtain maximum exposure for each listing in the Orange County real estate market. From stunning property websites to 3D video tours to the utilization of social media, Equity Vantage reaches prospective buyers where they are doing their research – online. In fact, a recent study from the National Association of Realtors revealed that more than 90% of all home buyers use the Internet to house hunt. With a passion for quality, Equity Vantage designs and executes a custom integrated marketing communications plan for each listing using the following marketing vehicles:
Preparation
Make Your Home Turnkey and
Model Ready - Our Seven Point Audit
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Home inspection
Paid by us to mitigate deal breakers before listing and once in escrow.
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Home repairs
If needed based on results of inspection, we'll coordinate with our trusted vendors to get the work done.
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Home improvements
If necessary, an assessment for biggest return on investment and to maximize your net proceeds
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Declutter and depersonalize
So buyers will envision themselves living in the home, not you
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Deep cleaning
Flooring, bathrooms, windows, etc. so it feels like you're walking into a pristine hotel
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Staging
Paid by us and includes designing both inside the home and outside curb appeal so your home is model ready for buyers to fall in love
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Seller disclosures
Prepare all disclosure for a complete diligence package for the buyer
Photography
All listings are photographed by a professional photographer using high dynamic range (HDR) photography which delivers images with stunningly vivid details. Equity Vantage often uses dusk photography to produce lighting effects that provide a unique and special mood for each property.
Your Home - Inside, Outside, and Aerial Drone
Our professional photographer will take stunning photos of your home both inside and outside to highlight all the features of your home to make buyers fall in love with it online. Using a drone, we will also capture aerial photos of your home to highlight it's unique location and proximity to amenities
Your Neighborhood - Amenities, Schools, and Aerial Drone
We will capture photos of all neighborhood amenities, schools, as well as aerial photography of the neighborhood to give prospective buyers the full perspective of what it's like living in your community before even visiting
Videography
Because “web appeal” is as important as curb appeal, Equity Vantage creates a high-definition walk through video tour for every listing. Video is often more realistic and appealing to home buyers and can evoke more emotion that static images.
Your Neighborhood - Amenities, Schools, and Aerial Drone
We will capture videos of all neighborhood amenities, schools, as well as aerial videography of the neighborhood to give prospective buyers the full perspective of what it's like living in your community before even visiting
Your Home - Inside, Outside, and Aerial Drone
Our professional videographer will take stunning videos of your home both inside and outside to highlight all the features of your home to make buyers fall in love with it online. Using a drone, we will also capture aerial videos of your home to highlight it's unique location and proximity to amenities
3D Floor Plan
Our 3D Matterport Showcase enables potential buyers to immerse themselves in a virtual walk through of each property and view it from any angle. This unique dollhouse view which allows buyers to view the home from the outside looking in, provides an incredible visual experience.
Property Website
A high-end, custom website is developed by McNair Group's marketing team to showcase each listing and highlight all unique features of the home. Each property website is responsive so it can adapt to any device that potential buyers are using to search for homes. Today's buyers access websites from a variety of devices, including mobile phones, so it is critical to have a responsive, custom website.
Brochure
Equity Vantage's marketing team creates a stunning, glossy, multi-page brochure for every listing.
Online Marketing
Aggressive web-based marketing is utilized for each listing because that is where potential homebuyers are getting their information. According to the National Association of Realtors, more than 75% of prospective homebuyers went to an open house as a result viewing a home on the Internet. In addition to exposing every listing on over 500 high-trafficked websites, Equity Vantage implements targeted marketing on social media sites such as Facebook, Instagram, Pinterest, Twitter and Houzz.
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Syndication to hundreds of real estate websites
Zillow, Realtor.com, Homes.com and hundreds more. As a Zillow Premier Agent, your property will allow for additional marketing and features to be displayed, which is huge for buyer impressions on a site that averages 36 million visitors per month
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Homepage placement on our website
Your property will be featured on our homepage under Featured Listings to garner the most attention of the thousands of people visiting our website monthly
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Targeted Buyer Google pay-per-click (PPC) campaigns
We will run targeted buyer Google pay-per-click campaigns for your home to drive prospective buyers your property on our website and corresponding property website
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Social Media Marketing & Retargeting Buyer Leads
Your property will be promoted on all social media including Facebook/Meta and Instagram. In addition, we will run targeted campaigns for your home to attract prospective buyers on social to view your home. We are also partnered with a marketing firm where will retarget your home's listing to buyer's that have viewed homes similar to yours and are currently in the market
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YouTube video and promotion / commercial
The video of your home will be posted to YouTube in addition to our website and other platforms and then be promoted on YouTube as a commercial for people searching for real estate in your neighborhood. YouTube is the second largest search engine behind Google and everything is moving towards a video first approach.
Print Advertising
In addition to current online platforms, Equity Vantage uses traditional real estate marketing vehicles including print advertising through mailers, newspapers, and/or magazines to local publications and surrounding neighborhoods in order to attract attention and a larger pool of potential buyers.
Email Marketing
Utilizing Equity Vantage's email database, a customized HTML email is sent out to promote each listing. Recipients can click directly from the email to the property's virtual tour or custom website. We track the data on the backend that allows us to know which prospective buyers have viewed it and which agents have forwarded the email their potential buyers.
Broker and Public Open House
Equity Vantage will host a broker tour and/or open houses, where we provide catering and give away gifts, which entice agents or prospective buyers to stay longer and linger more to contemplate the property.
Weekly Status Reports
It is imperative that throughout the entire marketing period our clients stay up to date on all the market activity on their property and surrounding competitive properties. Your team will provide comprehensive and analytical weekly reports while each property is on the market in order to evaluate the strategy, keep you up to date, and modify where needed to garner more attention and potential buyers.
Videos
testimonials
Testimonials
Valuation Form
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