LISTING PREPARATION
Preparing Your Home for Sale
Preparing a house to be listed in today’s market can be stressful and time consuming. Equity Vantage’s market listing team from broker, photographer, videographer, staging consultant, and more takes the frustration out of getting your home ready to sell. Our brokerage provides full-service market preparation including consulting on property enhancements, setting a budget, hiring and managing vendors, house cleaning and staging. Our full-service team ensures that property improvements coupled with strategic pricing based on current market conditions result in a maximum return on equity for your house, therefore, giving you an equity vantage over others.
Create a Custom Marketing Strategy
In order to obtain the highest value for your home, Equity Vantage’s market preparation team will begin with a preliminary walkthrough of the house to determine the initial scope of services that may be needed to maximize value. Based on the condition of the property, we will provide multiple preparation options with associated schedules and budgets. These strategically focused improvement opportunities are based on a detailed data analytics assessment of the return on equity. Once you have determined the scope of the services, our listing team will begin scheduling vendors to optimize your home’s total potential.
Design Services and Staging
The goal of our market listing team is to create a polished yet livable environment to highlight your property’s unique features. If your’re looking to make an investment into your home before selling, our trusted vendors will go through the cost and return on investment for various improvements that will attract more buyers and add value to your home.
Outside of upgrades, we will have a staging consultant if desired assess your house and provide tips and a budget to stage your home for maximum emotional appeal to prospective buyers.
Vendor Management
Equity Vantage has a large network of vendors that we consistently use for market preparation services. Our listing team will oversee the entire house preparation process to ensure that your house looks its best, photographs well and gets sold in a timely manner. We will schedule vendors such as painters, flooring, carpeting, handymen, house cleaners, window cleaners, landscapers, stagers, photographers, floor plan designers and content writers. We also make it our job to stick to the agreed upon budget and make certain that vendors get paid promptly. The listing team also works in conjunction with our marketing and graphic design team to produce the finest marketing materials to showcase your property.
MARKETING
Equity Vantage’s marketing team specializes in implementing strategic and innovative marketing programs to obtain maximum exposure for each listing in the Orange County real estate market. From stunning property websites to 3D video tours to the utilization of social media, Equity Vantage reaches prospective buyers where they are doing their research – online. In fact, a recent study from the National Association of Realtors revealed that more than 90% of all home buyers use the Internet to house hunt.
Equity Vantage Marketing Plan
With a passion for quality, Equity Vantage designs and executes a custom integrated marketing communications plan for each listing using the following marketing vehicles:
Photography
All listings are photographed by a professional photographer using high dynamic range (HDR) photography which delivers images with stunningly vivid details. Equity Vantage often uses dusk photography to produce lighting effects that provide a unique and special mood for each property.
Videography
Because “web appeal” is as important as curb appeal, Equity Vantage creates a high-definition walk through video tour for every listing. Video is often more realistic and appealing to home buyers and can evoke more emotion that static images.
3D Floor Plan
Our 3D Matterport Showcase enables potential buyers to immerse themselves in a virtual walk through of each property and view it from any angle. This unique dollhouse view which allows buyers to view the home from the outside looking in, provides an incredible visual experience.
Property Website
A high-end, custom website is developed the marketing team to showcase each listing and highlight all unique features of the home. Each property website is responsive so it can adapt to any device that potential buyers are using to search for homes. Today’s buyers access websites from a variety of devices, including mobile phones, so it is critical to have a responsive, custom website.
Brochure
Equity Vantage’s marketing team creates a stunning, glossy, multi-page brochure for every listing.
Online Marketing
Aggressive web-based marketing is utilized for each listing because that is where potential homebuyers are getting their information. According to the National Association of Realtors, more than 75% of prospective homebuyers went to an open house as a result viewing a home on the Internet. In addition to exposing every listing on over 500 high-trafficked websites, Equity Vantage implements targeted marketing on social media sites such as Facebook, Instagram, Pinterest, Twitter and Houzz.
Print Advertising
In addition to current online platforms, Equity Vantage uses traditional real estate marketing vehicles including print advertising through mailers, newspapers, and/or magazines to local publications and surrounding neighborhoods in order to attract attention and a larger pool of potential buyers.
Email Marketing
Utilizing Equity Vantage’s email database, a customized HTML email is sent out to promote each listing. Recipients can click directly from the email to the property’s virtual tour or custom website. We track the data on the backend that allows us to know which prospective buyers have viewed it and which agents have forwarded the email their potential buyers.
Broker and Public Open House
Equity Vantage will host a broker tour and/or open houses, where we provide catering and give away gifts, which entice agents or prospective buyers to stay longer and linger more to contemplate the property.
Weekly Status Reports
It is imperative that throughout the entire marketing period our clients stay up to date on all the market activity on their property and surrounding competitive properties. Your team will provide comprehensive and analytical weekly reports while each property is on the market in order to evaluate the strategy, keep you up to date, and modify where needed to garner more attention and potential buyers.